Case Study: Brazil Street
About Brazil Street
Brazil Street have been trading for only five years, which with the amount of success they have already achieved, is hard to believe!
Established in 2014 by Chris Brown and Peter Greenhalgh, Brazil Street is a young, fast- growing advertising agency who are guaranteed to help their clients’ businesses grow.
They plan and buy advertising campaigns which deliver a direct return on investment and are justifiably proud that their clients see them as more than just a media buyer.
They have always believed in a true partnership between client and agency, and their approach and associated results speak for themselves.
Rated number 1 for Media Planning and Buying in the UK, as scored by their clients on a 100% impartial basis in The Drum, with an overall rating of 9.5/10. Not too shabby!! Managing Director Peter Greenhalgh has this to say: “Our clients love that we genuinely care about the results of their advertising and the success of their business. We work collaboratively with our clients. We understand their business and achieve success by working closely with them.”
Specialising in the often volatile holiday and travel market, their growth has exceeded even their lofty ambitions, and they are now billing in the region of £10 million per annum. Not only that, they haven’t lost a client to another agency in their first 5 years of business. In our experience there are very few businesses who can make that claim!
The future remains bright and the pair aim to buy and move into their own commercial premises while continuing to grow their client base and team organically over coming years.
What did Brazil Street hope to achieve?
Great success though does come with challenges. Peter admitted that consistently over-delivering on the level of service and expertise that they promise their clients is a challenge.
This involves a lot of hard work, attention to detail and proactivity.
Having grown from just themselves working from home, to a team of ten operating out of offices in Cheadle Hulme, they believe in investing in and looking after their people, who in turn will look after their clients.
How IN Accountancy was able to help Brazil Street hadn’t been trading long before they realised that they were quickly outgrowing the one-man band “friend of a friend” accountant who they were working with.
Hugely knowledgeable about their own areas of expertise, they are the first to admit that in the early days they were a little naive in relation to business finance and particularly tax.
We were recommended to them by a friend, and hit it off immediately as like minded people with complementary skillsets and outlooks.
How does Brazil Street continue to benefit?
Aside from the tax savings that Brazil Street have experienced by moving to IN Accountancy, they very much value the fast response to any queries they have. Additionally, Peter and Chris appreciate the challenge and support from commercial business people who will challenge their decisions and can speak from experience when advising the business. This gives them increased confidence when it comes to making big financial decisions.
IN Accountancy are a perfect fit for our business, as they genuinely care about the results we get, understand our business and work collaboratively with us to achieve success, just as we do with our clients. For technical support, we deal with specialists in each area, from payroll to accounts and tax. And the two Directors provide a pro-active commercial sounding board. They listen to how our business is developing and changing and give us good, honest and straightforward advice. We have and will continue to recommend their servicePeter Greenhalgh, Managing Director Brazil Street Ltd