Freelancer LinkedIn Guide
At IN Accountancy, we work with countless freelancers, consultants, and self-employed professionals who are experts in their craft but struggle to generate leads consistently. One of the most powerful yet underutilised tools at your disposal is your LinkedIn profile, which is why we have created this Freelancer LinkedIn Guide.
Forget the dusty idea of LinkedIn being a digital CV. In 2025, it’s your digital storefront, a place to build your personal brand, demonstrate your credibility, and most importantly, convert profile views into paying clients.
Here’s how to make your profile work for you, not just sit there looking polished.
Why LinkedIn Matters More Than Ever
With over 900 million users, LinkedIn is no longer just a networking site. It’s where decision-makers hang out, especially in B2B spaces. In fact, 4 out of 5 LinkedIn users drive business decisions, making it a goldmine for freelancers looking to grow.
Key stat:
Profiles with a professional headshot get 14x more views
Cover photos increase engagement by 5x
Build a Personal Brand That Sells
Your profile should make people stop scrolling. It’s your digital first impression, so treat it with care:
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Professional headshot
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Branded cover photo (size: 1584 x 396 px—avoid clutter in the bottom left!)
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Headline that sells:
Use this formula:
👉 What you do + Who you help + Value you bring
Example: “Email Copywriter for SaaS Brands | Boosting Retention & Revenue with Strategy-First Funnels”
💡 Tip: Use Taplio’s AI Headline Generator to help you write a standout headline.
Turn Profile Sections into Lead Drivers
🧠 About Section
Think client-first, not CV first. Don’t just talk about yourself. Highlight:
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What problems you solve
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How you work
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Why you’re the go-to person
End with a simple Call-To-Action:
“Need help with X? Drop me a message.”
📌 Featured Section
Use this like a digital shop window. Link to:
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Your website
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A free guide (like our Freelancer LinkedIn Guide)
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Videos or case studies
The more relevant “clickable” options, the more likely visitors turn into leads.
💼 Experience Section
Don’t just list job titles, tell stories. Format each entry like a mini case study:
Problem → Process → Result
This shows real impact and builds trust.
Social Proof: Ask for Recommendations
A recommendation on LinkedIn is a written testimonial from someone who’s worked with you—pure gold for trust-building.
📽️ Need help asking for one? Watch this quick guide.
Content Strategy: Be the Go-To in Your Niche
Content is where people discover you and decide if they trust you.
Use this two step method to keep content flowing:
Step 1: List everything you do in your role
Step 2: Break each item down into content topics
Example:
Task: Scheduling Social Media Posts
Posts Ideas:
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“Best time to post on LinkedIn”
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“Why I use [Tool] to batch content creation”
The more you share, the more credible you become.
Post Like a Pro: The LinkedIn Formula
Each post should follow this simple format:
Hook → Insight → CTA
Writing Hack:
Write a strong one-word hook (e.g. “Resilience”), press enter twice, and continue your post. This adds a “…see more” to your post, boosting visibility as more people click.
CTA Ideas:
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“Tag someone who needs to see this”
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“Curious to hear your thoughts, how would you handle this?”
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“Download the free guide, link in comments”
Posting Frequency: Don’t Overthink It
There’s no single “perfect” schedule, but consistency beats perfection.
Even once a week is better than nothing. Build your confidence, experiment, and find your voice.
Turn Lurkers into Leads
You’ve optimised your profile and shared great content, now what?
👀 Use Profile View Notifications
If someone views your profile, reach out:
“Hey [Name], thanks for checking out my profile, anything I can help with?”
💬 Send Non-Spammy DMs
Start conversations with relevance:
“Hi [Name], I saw you’re in [industry/role] great to connect! Let me know if there’s anything I can help with.”
✅ Include CTAs Everywhere
Make it easy for people to take the next step:
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“Book a free call”
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“Download my guide”
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“Follow me for more on [topic]”
Bonus: Track What Works
Use LinkedIn’s “Analytics” tab to see:
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Who’s engaging
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Which content performs best
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What drives traffic to your profile
Ask yourself each month:
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Am I posting consistently?
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Am I attracting the right audience?
Final Checklist to Turn Your Profile Into a Lead Magnet
✅ Optimised Headline
✅ Clear Banner Image
✅ Client-Focused About Section
✅ Clickable Featured Section
✅ Experience that tells stories
✅ Glowing Recommendations
✅ Strong Content Strategy
✅ Proven Post Formula
✅ Regular Posting
✅ Profile View Outreach
✅ Clear CTAs
✅ Analytics Check-In
Need help putting this Freelancer LinkedIn Guide into practice or want to refine your freelancer strategy?
📞 Call us on 0161 456 9666
📧 Email: [email protected]
🌐 www.in-accountancy.co.uk
